World’s Best Donuts is an icon on the North Shore of Lake Superior. The Grand Marais, MN donut shop is a very successful business — and its team struggled to keep up with its engaged audience on social media. Its customers, often tourists and visitors to the small town, were hungry for more content from World’s Best Donuts.
Working in partnership with the Entrepreneur Fund, Kelsey Roseth Communications assisted and trained owner Dee Brazel on digital marketing. The end result was a professionally-produced video featuring behind-the-scenes shots of the business. In addition, we rewrote her brand story and trained her on social media management.